WACo Texas TOURISM BOARD

Conveniently located mid-way between Dallas–Fort Worth and Austin, Waco is a gem in the heart of Texas that gets far less recognition than it deserves. It is a fun-filled destination for weekend getaways, business retreats, outdoor excursions and more. Complete with delicious local food, live music, museums and attractions, Waco is a surprisingly delightful stay right in the center of Texas.

The Waco Texas Tourism Board engaged Augustine to produce a marketing campaign to boost overnight and weekend stays in town, to support the local restaurant and hospitality industries that are underutilized solely with day-trip visitation. In addition to the well-known destinations like Baylor University, the Dr Pepper Museum and Chip & Joanna Gaines’ Magnolia Market, we wanted to highlight the rest that the city had to offer visitors making a multi-day stay.