Taylor & Associates is a leading Phoenix personal injury law firm, however when they came to Kitchen Sink they had a disjointed brand and outdated marketing, primarily listing ads in the Yellow Pages. While successful, their branding did not reflect the level of service they provide. Notably, their previous logo, business cards, and even building signage—while well-intentioned—had several cats on them, in a reflection of their humane efforts in fostering rescue cats in their offices.

The new identity included logo, color palette, photography, brand standards, business system, and brochure. We also developed a new responsive website with SEO targeted keywords and messaging. Additionally, as a subtle nod to their rescue efforts and their office friends, I included a cat tail in the monogram.